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Woodknock® Good Luck Charm

David Suzuki Foundation

Product Description

Woodknock® Good Luck Charms are made using only reclaimed/recycled wood.

One thing that separates Woodknock® from other good luck charms is its versatility.

Originally, the concept was developed for drivers; a convergence of two facts:
  • Woodknockers are abundant the world over.
  • The car is a precarious environment and there is an absence of wood in cars the world over.
Our product is a natural solution. The 12-inch wire ring allows the user to mount and adjust the height of the product on any vehicle’s rear-view mirror. The heavy-duty retractable chord allows the driver or front passenger to extend the wood so that rear passengers can also knock. The driver then has the option of removing the product from the wire ring and, with the belt clip at the rear of the reel, attaching it wherever desired. For those who want their Woodknock® with them at all times, they can clip it onto their belts. Clipping it onto their schoolbags, students have also embraced the product. It turns out that woodknocking helps to alleviate nerves on test days. As an added feature, the wood itself can be unscrewed from the reel, for those who wish to carry it more discreetly.

There are also several subtle features that lend to the allure of Woodknock®. For one thing, every piece of wood is identical and, thanks to the wood’s grain patterns, simultaneously distinct. This unique feature produces a curious effect. When you stand in front of a rack of Woodknocks, trying to find the perfect one for yourself, it’s almost as if it finds you. Also, in an accessory market, increasingly inundated with low-quality, plastic products, it’s refreshing to find a natural object of the highest quality. There are no snaps or latches—only screwing mechanisms to assure safety and durability. In other words, this product is a keeper. Perhaps its most compelling feature, however, is something you only discover when you start using it. Once your Woodknock® has helped you through some difficult moments, it takes on a kind of personal, sentimental value—you grow attached to it. It looks cool and once you start using it, you discover it’s even cooler than it looks!

* Customers wishing to custom engrave business logos, please contact us directly.

Images | Tutorial Video | Colours | Retail Display | 360 | Flyer



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Testimonials

Connie Leroux, Registered Nurse
"I have to admit, my Woodknock is growing on me. At first, I knocked just for fun... Now, I don't leave home without it."
Chris Mayor, Insurance Broker
"Once I started using it, I couldn’t stop. There’s definitely a kind of power within it... this is the coolest little product I’ve come across in a while."
Amalia Moniz, College Student
"It's gimmicky but I’ve never seen a gimmick like this. My Woodknock has become a permanent fixture—it’s always with me, especially on test days."
Denis J. Almas, Artist/Art Dealer
"I am a bit superstitious and feel more comfortable having my Woodknock around. I enjoy letting my friends 'knock it' as then they owe me one"
Hosea Carter, Entrepreneur
"I am a self-professed ‘woodknocker’ but also, you have no idea how much attention this thing attracts. I love it!"
Cecilia Uhr, High School Student
"It actually works. The other day I knocked before a test and my teacher didn’t show up! I like that Woodknock supports the David Suzuki Foundation."

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